Believe it or not, t-shirts and my personal spiritual journey are somehow connected.
At the young age of 21 I fell into an acceptable addiction called work. Then at 24 I was asked to be a buyer for Nordstrom. At the time, living in Seattle and the birthplace of Nordstrom, climbing up the corporate ladder was a feat in itself. And the job called for a relocation from Seattle to Alaska!
T-shirts were, and always have been, my favorite thing to buy and to sell. I also loved Alaska and soon became immersed in spiritual studies. It’s hard not to when you live in a place as Grand as Alaska.
It followed that t-shirts and spirituality became my two passions. I continued to study and move ahead in my career, which landed me the San Diego buying job for Nordstrom Rail. I enjoyed helping to launch and grow many brands over the next few years such as Stussy, Billabong, Lucky, Mossimo, and Rusty to name a few. Then I left Nordstrom to start the Juniors division for Rusty. I loved that job. Being the merchandise manager and the national sales manager was a big and busy job which required an Orange County commute as well as traveling nationally. Following the footsteps of the Roxy boom, this job was a blast and t-shirts were at the forefront of the volume and fun of the game for me.
As much as I loved the job, I had the motherhood tug to be at home with my children and I retired.
Then at the age of five my oldest daughter became sick with leukemia. The next three years were a blur while each day was blessed with gratitude that my daughter was getting well. I had made a vow early on with God that I would do my best to spread love if my daughter was spared, and she was.
In June 2005 Samantha came off treatment. I prayed for direction and that answer soon came that I should open a store and sell what I love, filling the store with brands that matter, that have substance, and that send the message you are just as beautiful on the inside as you are on the outside. I love tee shirts, jeans, and jewelry. For the most part I am a simple girl.
At the time, most coastal boutiques were already filled with the high end brands that everyone carries. T-shirts were all close to 100 dollars which I thought was fairly ridiculous, even though I too am a t-shirt snob. But I decided to pave my own way. I shopped for trends in areas most buyers didn't like to go to, designed my own t-shirts, and bought blanks to print my inspirational thoughts on. Years of studying spirituality came in handy while having a child who was sick. Many hours were spent in prayer.
The store became a great outlet to not only share my creative ideas, but also some of my spiritual ones. Now with the help of many beautiful people I am proud to launch my new collection of tees called 10 Tees to Change the World.