You have heard me say this many times, and many of you even have a t-shirt saying this favorite phrase of mine, but it seems like it really applies to the last few years of my life as well as many of yours.
Well once again I am feeling ready for some more changes here at The Luv Shack. It's not that business is terrible. I am still here right? But the hustle and bustle of 4 or 5 (or should I say 20) or more of you shopping at the same time is somewhat of a fond memory. Life is changing, and well, shopping is certainly changing too.
My family and I had a great Christmas, the best in many years, along with tons of food and presents it was just an all around great season.
The day after Christmas, my daughter Sam (who is 14 going on 21) came home from Urban Outfitters with 6 tops for $36 bucks. Ouch. They were cute. Really cute. I wasn't sure if I should congratulate her for her amazing thrifty shopping skills or cry because I knew my Luv Shack could no longer compete.
The Shopping Climate
Like life, shopping and retail go through many ups and downs, just like any business. When I opened my boutique 6 years ago it was definitely different times. We all had money, and all along the coast you could find darling boutiques where premium denim was the ticket. If you didn't have your True Religion, AG, Paige, Citizens or Joes you should stay home (JK!) Oh how I loved shopping Barbarella and M Collection in the day! And now some of our old familiar friends proudly hang at Target. . . A sure sign of the times! Doors are closing and things are different. Like always, I try to look at the doors that are opening! Over my new year's celebration, I looked around and realized just how much all the gaps in our world are changing. The black tie people were now mingling with the tattooed, snake wearing, sexy panty wearing people. A magical time and place where everyone belonged, everyone was happy, along with the laughter and fun there was no room for judgement or negativity. A perfect way to ring in the New Year and contemplate my next lifes phase.
Now is a time of personal style, defining yourself, where you are going, and how you would like the world to perceive you. No longer are you identified with the brand you are wearing, the house you live in, or the car you drive!
At this point, if you don't put on something and just LOVE it, it is probably not for you. Now it's about picking out pieces that define who you are, make you feel comfortable, and in a way it's your uniform to help you be the best you.
How will you re-create yourself this up coming year??
HERE IS WHATS GOING ON AT THE LUV SHACK!
Many of you have called us while driving by, not finding us behind all the decoration next door, and many of you believe we are out of business. Well HONAY- IF I AM GOING DOWN IT IS GOING TO BE KICKING AND SCREAMING AND YOU WILL KNOW IT! Thats exactly why I save my pennies to stay at the Magic Castle. I need inspiration. I need to invest my money in ME!!
The market is full of crap I don't like. I obviously can no longer compete with the lower price points. The two story H & M that just moved in. . . Please!! What I love doing is being with "my people" so I have invited my friends Carla Manuel from Kites as well as Lindsay Strieker from Malaika to the shack. These girls are long time friends and incredible independent designers. Both of these girls, along with their beautiful treasures, will be moving in! I will be focusing once again on brands and items you cannot get all over town. I will still shop to bring you those great trends at lower price points as well as focus on my own Luv Thing Brand.
I will be shopping the market to find you the best brands and of course give you the best prices as possible. Keep an eye out for my favorite new knit lines American Vintage... and did you see the Dittos in the store? Did any of you wear them the first time around? See the cycles?..... :)
You will love the new Wildfox jewelry and swim! Yes swim!!!!
And I said I would Never carry SWIM!!!
Never say never, it is 2012!!!